Dismantling Counterfeit Rings: Amazon’s Partnership with Cisco Yields Significant Results
Counterfeit rings of bad actors producing products are a growing global issue, threatening consumer safety and brand integrity. Amazon’s Counterfeit Crime Unit (CCU) has long been at the forefront of combating this problem, leveraging partnerships with brands like...
WTR Brand Strategy Summit 2024
The WTR Brand Strategy Summit, held in New York on October 8-9, 2024, brought together senior brand leaders, legal professionals and policymakers to explore critical topics in brand protection and trademark enforcement. Stanley D. Ference, Founder of Ference &...
FTC Final Rule Cracks Down on Fake Reviews and Testimonials
A 2021 study by Fakespot, a company specializing in detecting fraudulent reviews, found that about 30% of online reviews on major platforms like Amazon are fake or unreliable. Other studies suggest that up to 10-15% of reviews on Yelp and 4-6% on TripAdvisor may be...